On January 7, 2022, a representative of the hairdressing brand DASHU explained about the news, "The charm and passion and Cha Eun Woo fits perfectly with the direction that the DASHU brand is headed, and he (Cha Eun Woo) was chosen as the model. ”
By becoming the new face of DASHU's hairdressing products, Cha Eun Woo is planned to appear in various activities as a DASHU model. ARENA fashion magazine for the issue released in February 2022 will also present the idol whose real name is Lee Dong Min.
ASTRO's Cha Eun Woo started his collaboration with DASHU through a perfume product that was released in August 2021. Now, the boy group members have helped promote hair wax, pomade, hair spray and various other products from DASHU.
Meanwhile, Cha Eun Woo and his group ASTRO last made a comeback in August 2021 with a mini album titled Switch On, where After Midnight was chosen as the main song. In addition, they also released the single Alive on September 2, 2021, which is a collaboration with the UNIVERSE platform.
Cha Eun Woo himself started his career in acting in 2014 through a film titled My Brilliant Life, in which the idol born on March 30, 1997 made a cameo and played the character Ah Reum with a healthy body.
In addition, the dramas My ID Gangnam Beauty and True Beauty became several projects that catapulted Cha Eun Woo's name up as an actor and brought him to win various awards such as Rising Star Awards, Best New Actor, Breakout Actor and many more.
Congratulations to ASTRO's Cha Eun Woo who has now become the new face of DASHU's men's hair styling product! (www.kpopchart.net)