In a new "Comment Defenders" interview with AYO on YouTube, two K-Pop professionals outline some of the most common reasons behind rare comebacks.
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The lack of a comeback is one of the most common complaints that K-Pop fans have against the agency. But why do some companies make stars last so long without release? This is what two people in K-Pop said.
Throughout his career, Dragon J, the writer of “How to Being a K-Pop Star”, has changed from a K-Pop manager to a girl group training manager to the head of business development at a Korean entertainment company. YouTuber In Ji Woong is also a former idol trainer and currently directs K-Pop choreography.
In a new "Comment Defenders" interview with AYO on YouTube, two K-Pop professionals outline some of the most common reasons behind rare comebacks. A reviewer asked what is the main reason a group rarely gets a comeback.
"Why doesn't the company make a comeback for them? Members will comeback even 4 times a year. Can they not handle it? Do they have internal problems? What's wrong? I really don't understand," asked an AYO commentator.
As is well known, many groups are not getting a comeback. LOONA has gone through 351 days of absence, BLACKPINK (c = Black Pink)) has reached 1 year and 84 days without a comeback, and Red Velvet has been absent as a group for 1 year, 94 days and counting. Although some breaks have obvious reasons, fans haven't been able to understand the others.
First, as an agency business developer, Dragon J divulged that K-Pop companies always put profit first. If preparing promotions and comebacks for one group within a company will bring more profit, the company will support the group above others. In this case, the less profitable group in the company is less likely to get it back, no matter how unfair it is.
Dragon J said there were also special cases where some artists didn't receive a comeback because they "couldn't be trusted". For example, if they act unexpectedly and get into trouble or they break company rules and do their own thing, the company may delay their comeback.
If they manage to release a comeback every four months, In Ji Woong said they should probably take a break for 2 years. The answer is certainly quite reasonable, but some fans certainly want to see their favorite idol on the screen every time, right? What do you think? (wk / daughter)